Introduction

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Ekhi Fashions Private Limited and its affiliates (collectively "Ekhi Fashions, we, our, us") collect, use, share, protect or otherwise process your personal Information through Ekhi Fashions website https://www.ekhifashions.com. While you may be able to browse certain sections of the Platform without registering with us, however, please note we do not offer any product/service under this Platform outside India. Your personal Information will primarily be stored and processed in India. It may have data protection laws that differ from those that apply in the country where you are located. By visiting this Platform, providing your Information, or availing of any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection

We collect your Personal Information relating to your identity, demographics, and when you use our Platform, services, or otherwise interact with us during our relationship and related Information provided from time to time. Some of the Information that we may collect includes but is not limited to Information provided to us during sign-up/registering or using our Platform, such as name, date of birth, address, telephone/mobile number, email ID, occupation, and any such information shared as proof of identity or address. We may also request you to share your PAN, GST number; Government issued ID cards/number, and Know-You-Customer (KYC) details to check your eligibility for certain products, services, or events, including but not limited to credit and payment products. Some of the sensitive personal Information, such as your bank account or credit or debit card or other payment instrument information or biometric Information, such as your facial features or physiological Information (to enable the use of certain features available on the Platform to assist you with your shopping experience) or password, etc. Some of the Information, such as your shopping behavior, preferences, call data records, device location, voice, browsing history, and other Information, may provide to us occasionally. Our primary goal is to provide you with a safe, efficient, smooth, and customized experience. This allows us to provide services and features that most likely meet your needs and to customize our Platform to make your experience safer and easier. In general, you can browse the Platform without telling us who you are or revealing personal information about yourself. Once you give us your Personal Information, you are not anonymous. Where possible, we indicate which fields are required and which are optional. You cannot provide information by choosing not to use a particular service or feature on the Platform. We may track your buying behavior, preferences, and other Information that you choose to provide on our Platform. We use this information to research our user's demographics, interests, and behavior to better understand and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL you just came from (whether this URL is on our Platform or not), which URL you next go to (whether this URL is on our Platform or not), your computer browser information, and your IP address. Suppose you enroll in our loyalty program or participate in our third-party loyalty program. In that case, we will collect and store your personal Information such as name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic and work details which you provide to us or a third-party business partner that operates platforms where you can earn loyalty points for purchase of goods and services, and also redeem them. We will also collect your Information related to your transactions on Platform and third-party business partner platforms. When such a third-party business partner collects your Personal Information directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner's privacy practices or the content of their privacy policies, and we request you read their privacy policies before disclosing any information. Suppose you set up an account or transact with us. In that case, we may seek additional information, such as billing address, credit/debit card number and credit/debit card expiration date, and other payment instrument details and tracking information from cheques or money orders to provide services, enable transactions, or refund canceled transactions. If you choose to post messages on our message boards, personalized messages, images, photos, gift card message box, chat rooms, or other message areas or leave feedback/product reviews, or if you use voice commands to shop on the Platform, we will collect that Information you provide to us. Please note such messages posted by you will be in the public domain and can be read by others as well; please exercise caution while posting such messages, personal details, photos, and reviews. We retain this Information as necessary to resolve disputes, provide customer support, conduct internal research, and troubleshoot problems as permitted by law. If you send us personal correspondence, such as emails or letters, or other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such Information into a file specific to you. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order or consuming our online content or services, or participating in any event) require registration. We may use your contact information to send you offers based on your previous orders, preferences, and interests. Suppose you receive an email or a call from a person/association claiming to be from Ekhi Fashions seeking sensitive personal Information like debit/credit card PIN, net banking, or mobile banking password. In that case, we request you never provide such Information. We at Ekhi Fashions or our affiliate logistics partner do not at any time connect with you requesting such Information. If you have already revealed such Information, report it immediately to an appropriate law enforcement agency.

Use

We use personal Information to provide the services you request. To the extent we use your Personal Information to market to you, we will allow you to opt out of such uses. We use your personal Information to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolving disputes; troubleshooting problems; helping promote a safe service; collecting money; measuring consumer interest in our products and services, informing you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud, and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis, and surveys; and as otherwise described to you at the time of collection of Information. We will ask for your permission to allow us access to your text messages (SMS), instant messages, contacts in your directory, camera, photo gallery, location, and device Information: (i) to send commercial communication regarding your orders or other products and services (ii) enhance your experience on the Platform and provide you access to the products and services offered on the Platform by sellers, affiliates, partners or lending partners. You understand that your access to these products/services may be affected if permission is not provided to us. To continually improve our product and service offerings, we collect and analyze demographic and profile data about users' activity on our Platform. We identify and use your IP address to help diagnose server problems and administer our Platform. Your IP address is also used to help identify you and to gather broad demographic Information. We will occasionally ask you to complete surveys conducted either by us or through a third-party market research agency. These surveys may ask you for personal Information, contact information, gender, date of birth, demographic Information (like pin code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behavior or history preference, and other such Information that you may choose to provide. The survey may involve the collection of voice data or video recordings. Participation in these surveys is purely voluntary. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and displaying the content according to your preferences.

Cookies

We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your Personal Information. We offer certain features that are only available through a "cookie." We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide Information that is targeted to your interests. Most cookies are "session cookies," meaning they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case, you may not be able to use certain features on the Platform, and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:https://tools.google.com/dlpage/gaoptout

Sharing

We may share your personal Information internally within Ekhi Fashions Group entities, our other corporate entities, and affiliates to provide you access to the services and products offered by them. Unless you explicitly opt out, these entities and affiliates may market to you because of such sharing. We may disclose personal Information to third parties. This disclosure may be required for us to provide you access to our services and products offered to you, to comply with our legal obligations, to enforce our user agreement, to facilitate our marketing and advertising activities, to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our services. We may disclose personal and sensitive personal information to government agencies or other authorized law enforcement agencies if required by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or another legal process. We may disclose personal Information to law enforcement offices, third-party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to:

• Enforce our Terms or Privacy Policy.
• Respond to claims that an advertisement, posting, or other content violates the rights of a third party.
• Protect our users or the general public's rights, property, or personal safety.

We and our affiliates will share/sell some or all of your personal information with another business entity should we (or our assets) plan to merge with or be acquired by that business entity or re-organization, amalgamate, or restructuring of business. Should such a transaction occur, another business entity (or the new combined entity) will be required to follow this privacy policy concerning your personal Information.

Links to Other Sites

Our Platform links to other websites that may collect personal Information about you. Ekhi Fashions is not responsible for the privacy practices or the content of those linked websites.

Security Precautions

To protect your personal information from unauthorized access, disclosure, loss, or misuse, we adopt reasonable security practices and procedures in line with international standards ISO/IEC 27001:2013, recognized as one of the highest information security standards. Whenever you access your account information, we offer the use of a secure server. The transmission of Information is not completely secure for reasons beyond our control. We adopt industry-standard security measures and update our systems occasionally to protect your Personal Information against hacking or virus dissemination. However, by using the Platform, the users accept the security implications of data transmission over the internet and the World Wide Web, which cannot always be guaranteed as completely secure. Therefore, there would always remain inherent risks regarding using the Platform. Users are responsible for ensuring the protection of login and password records for their accounts.

Choice/Opt-Out

We allow all users to opt out of receiving non-essential (promotional, marketing-related) communications from us after setting up an account. If you do not wish to receive promotional communications from us, then please unsubscribe by clicking on the unsubscribe link in the email or visit our Help Center at https://www.ekhifashions.com/contactus/generic?query=manage-your-account&details=unsubscribe-from-promotions to unsubscribe/opt-out.

Use of Children's Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act of 1872. We do not knowingly solicit or collect personal Information from children under the age of 18 years. Suppose you have shared any personal information of children under the age of 18 years. In that case, you represent that you have the authority to do so and permit us to use the Information in accordance with this Privacy Policy.

Data Retention

We retain your Personal Information for no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if there is a legal obligation to retain the data if required to comply with any applicable statutory or regulatory retention requirement by law if we believe it may be necessary to prevent fraud or future abuse; to enable Ekhi Fashions to exercise its legal rights and defend against legal claims; or for other legitimate purposes. We may continue to retain your data in anonymized form for analytical and research purposes.

Your Rights

We take every reasonable step to ensure that the Personal Information that we process is accurate and, where necessary, kept up to date, and any of your Personal Information that we process that you inform us of is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct, and update your personal Information directly through the functionalities provided on the Platform. You may delete certain non-mandatory Information by visiting our website and visiting Profile and Settings sections. You can also write to us at the contact information below to assist you with these requests. You can withdraw the consent you have already provided by writing to us at the contact information provided below. Please mention "for withdrawal of consent" in the subject line of your communication. We will verify such requests before acting upon your request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related Terms of Use, and applicable laws. Suppose you withdraw the consent given to us under this Privacy Policy. In that case, such withdrawal may hamper your access to the Platform or restrict the provision of our services to you, for which we consider that Information is necessary.

Consent

By visiting our Platform or by providing your Information, you consent to the collection, use, storage, disclosure, and otherwise processing of your Information (including sensitive personal Information) on the Platform in accordance with this Privacy Policy. Suppose you disclose to us any personal information relating to other people. In that case, you represent that you have the authority to do so and permit us to use the Information in accordance with this Privacy Policy. You, while providing your Personal Information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties) to contact you through SMS, instant messaging apps, call and email for the purposes specified in this Privacy Policy. You can withdraw the consent you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention "Withdrawal of consent for processing personal information" in the subject line of your communication. We will verify such requests before acting on our request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use, and applicable laws. Suppose you withdraw the consent given to us under this Privacy Policy. In that case, we reserve the right to restrict or deny the provision of our services for which we consider such information necessary.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our Privacy Policy was last updated, placing a notice on our Platform, or sending you an email when we are required to do so by applicable law.

Grievance Officer

Mr. Karthick Designation: Manager - CC - Escalation Desk Ekhi Fashions Pvt Ltd., #6, 1st Main Road, NS Palya, BTM Layout, Bengaluru, Karnataka: 560076, India

Contact us

You can reach our customer support team to address any of your queries or complaints related to products and services by writing to karthick@ekhifashions.com Phone: Time: Mon - Fri (10:00 - 17:00).

Queries

If you have a query, concern, or complaint concerning collecting or using your Personal Information under this Privacy Policy, please contact us at the contact information provided above.